PARCO ART & CULTURE DAYS is now underway in the autumn season of art! Feel a variety of culture in this campaign in which a total of about 400 creators will be participating.

PARCO's strength is not limited to fashion. It is also closely connected to the culture and art surrounding the times.

PARCO ART & CULTURE DAYS," which is currently being held, is an event that will present a variety of culture, including art, fashion, music, markets, and local culture at PARCO locations throughout Japan, with approximately 400 creators and artists participating.

Please see below.

Specifically, Shibuya PARCO will host "P.O.N.D. 2025," a festival of up-and-coming creators; Ikebukuro PARCO will host "Ukiyo Tokyo -graphical tokyo- at TOKYO PARCO," in which a total of 200 artists will jack the entire building with their art; and Sapporo PARCO will host "A-Z Homage to Takenobu Igarashi," a large-scale exhibition by Takenobu Igarashi, a world-renowned designer and sculptor from Takikawa, Hokkaido.

Each of the 15 PARCO stores nationwide, including the above three, will launch a project from a different angle. Please feel the energy of the local culture.

Special events will be held in conjunction with the campaign.

First up is Buzz Honey by Pickyou, hosted by the flea market app Pickyou. This flea market was held in five cities this spring, and due to its popularity, it will be held again for this campaign. This year's event will be held in Hiroshima, Shizuka, and Ikebukuro, and will enliven the fashion scene in each area while creating the next generation of culture. (Hiroshima PARCO has already finished holding the flea market.)

Date and time of the event:
October 26 (Sun) 12:00-19:00 @ rooftop (Shizuoka PARCO)
November 8 (Sat) 12:00 - 20:30 @ rooftop (Ikebukuro PARCO)

There is also a special giveaway. Follow PARCO's official Instagram during the period, "like" and comment on the eligible post, and 20 people will be selected by drawing to win an original silk scarf.

The design, which incorporates the visual as it is, is sure to accentuate your styling.

Application period: Friday, October 3 - Monday, October 20
Target account: PARCO official Instagram
https://www.instagram.com/parco_official/
*Participation in the campaign will begin with eligible submissions on Friday, October 3.
*People who are already following us can also participate in the drawing.
The winning prize is the sole property of the winner and may not be transferred (whether with or without compensation) or redeemed for cash to a third party.
Products will be shipped only within Japan.
*Please check the post for details of the campaign.

Lastly, I would like to talk about the campaign visuals and movie. The art director is the creative unit "Margt" and the music is by HATANIGAWA Hakugami.

The motif is the spark that occurs the moment one encounters something exciting. This was expressed as "the light of inspiration. Don't miss the creative collage of lights found in the city and around you.

The campaign is already underway and will run until Monday, November 10. You can visit your nearest PARCO, or visit PARCO on a trip or business trip. Please come and experience the culture and art that PARCO has to offer.