With full marathon races taking place all over the country, we have finally entered the full-blown running season. A month ago, Tokyo hosted a world-class track and field event, and manufacturers held various events in conjunction with the event. I am sure that many of you felt the sporting mood in Japan rising.
In the midst of all this, Brooks, an American brand, jacked up "Token" by Hui-Nam Running Club ♡.
Corner for trying on the speed models Hyperion Elite and Hyperion Max.
Even the lockers and mirrors in the sauna room were jacked up by Brooks!
In addition to decorating the inside and outside of the store in Brooks colors, there were daily running events hosted by all kinds of communities, in addition to trying out the racing models "Hyperion Elite" and "Hyperion Max".
Moreover, participants in the running event were given original T-shirts created especially for the event, and there were plenty of other perks to make their participation worthwhile. The event functioned as a spot where visitors could enjoy Brooks shoes, which are steadily gaining attention in Japan for their solid performance, while also experiencing the brand's world view.
While honestly focusing on running, "Brooks" has steadily updated its brand recognition and status by involving all kinds of communities. Please take a look at the Brooks brand when you see it in stores. You will see why the brand has gained overwhelming support in the United States.
