With respect to Motown Records. A new brand "Hits Youth" will be launched.

Motown Records, the legendary record label that produced Stevie Wonder, Marvin Gaye, and the Jackson 5. In honor of the label that produced one genius after another, a new brand "HITSUS" will be launched.

The brand name is derived from "Hitsville," the nickname of the "Motown Records" studio. Like the label's artists, who were born out of a nondescript house, the label expresses the passion of youths who are trying to create something that reaches the world through contemporary fashion.

Here is a look at this season's first collection.

The shirt jacket incorporates western shirt details and is shorter in length. Pants are made of rigid denim with a semi-flared silhouette, sublimating the 70's fashion items with workwear elements in a modern way.

From November 8 (Sat), pop-up stores and launch parties will be held at two locations in Tokyo and Osaka. Please come and experience the world view of "Hits Youth," a brand that connects fashion and culture.