A classic product of a royal brand is still good. They have a long history, reliable specifications, and never get boring no matter how old they get. However, this is a series of articles for those who are a little bit gullible. We will introduce you to some of the lesser-known, yet very appealing products of that brand. The 16th issue is a minor good from MUJI.
Photo_Arata Suzuki
Styling_So Matsukawa
Text&Edit_Yuri Sudo
What makes a brand a brand? An iconic logo, a never-before-seen material, a unique color scheme, an outlandish design... the list goes on and on.
In the case of MUJI, as the name suggests, the brand is "Mujirushi." The company has created an exceptional brand where basic design is the most important feature.
In the midst of all this, something a bit unexpected was released this fall by "MUJI Labo.
Gentlemen Track jacket made of uniform material ¥9,990
Gentlemen Track pants made of uniform material ¥7,990
MUJI Labo's focus for the 2025 Fall/Winter season is on industrial materials rarely used in fashion, such as lab coats and student uniforms. Their functionality and durability suitable for daily life make them very good for street wear.
This is a track jacket made of old-fashioned jersey material. It has just the right amount of softness and elasticity, but thanks to its elegant luster, it is also perfect for everyday wear. Because of its exquisite color, you will want to match it with vivid innerwear and patterns.
Also available are track pants made of the same jersey material. The sides are decorated with tape in the same color, giving depth to these simple pants. The zippers on the hems of both sides allow you to enjoy a different silhouette depending on how you open and close the zippers.
Gentlemen Blazer made of uniform material ¥19,990
*Stock availability varies by store.
Men's polyester tuck wide pants ¥9,990
At first glance, this set-up looks beautiful, but the material is a polyester fabric used in student uniforms. Its wool-like feel makes it easy to wear, and its moderate firmness gives it mobility.
Pants made of the same material are a wide type with a slightly roomy silhouette. The elastic belt at the back allows you to wear them without stress, and the tucked-in waistband gives them a sleek look.
There have been many items with excellent functionality released in the past, but we were surprised to see MUJI use materials from the jerseys and uniforms of the school days, when everyone wore sleeves. MUJI's aesthetic sense is very attentive, focusing on overlooked items and taking things that are taken for granted once again.
Product names are also innovative. Product names that simply and straightforwardly convey the information as it is will easily reach the customer's mind.
While it is tempting to add various elements to create a brand's worldview, we stick to basics and continue to take on challenges within that context. At the same time, the brand strives to create products that are popular with men and women of all ages. This is the world-class brand that Japan can be proud of.
Location note: Home of a select store owner. He surfs early in the morning once a week, and his favorite spots are Kugenuma in Kanagawa and Ichinomiya in Chiba.

