Serialized 【 Minor Goods Illustrated] VOL.20 Mizuno not a sport.

A classic product of a royal brand is still good. They have a long history, reliable specifications, and never get boring no matter how old they get. However, this is a series of articles for those who are a little bit gullible. We will introduce some of the brand's lesser-known, yet highly appealing products. The 20th issue is Mizuno's Minor Good.

Photo_Arata Suzuki
Styling_So Matsukawa
Text&Edit_Yuri Sudo

Mizuno's history has been with sports.

Founded in 1906, the company initially focused on manufacturing baseball balls and gloves, but gradually expanded into other sports industries, including professional boxer Yoshitaka Gushiken in the 1970s and 1980s.

Nowadays, this is a well-known sports manufacturer that can be found in any sports store. But in fact, there was also a series like this.

bear clutch Open price (official online retail price: ¥17,380)

A pair with beautiful horizontal lines. These are “driving shoes” made to make car driving more comfortable.

When changing gas pedals and brake pedals, the foot moves around the heel, but this work is rounded at the heel and finished to the upper, allowing the foot to move smoothly. In addition, the knowledge of athletes' training shoes is also employed. With Mizuno's unique sole structure "MIZUNO COB," the sole and pedals feel as if they are one.

And it is important to note that the focus is not only on driving. The cushioned and grippy sole makes walking around town before and after driving nonstressful.

Prime Fit NG 11H Open price (official online sales price: ¥15,180)

I had no idea that "Mizuno" was supporting the footwear of construction sites. As you can see, these tough work shoes are released in the working category.

They meet international standards for safety shoes called EN ISO standards, and evidence of this is the reflective material that helps in night work and the fuel oil-resistant soles that are resistant to deterioration by oil.

Furthermore, while being functional shoes, they have a high-quality aspect because they are made of genuine leather. They seem to go well with work-derived fashion items, not to mention the field. However, the weight is a charm.

Prime Fit AG 11L Open price (official online sales price: ¥15,180)

The high cut was introduced above, but there is also a low cut in the same series. This one is also EN ISO certified, so there is no need to say anything about its functionality. The difference is that it is designed to prevent static electricity. Special threads are used in each sole to create a path for static electricity to pass through.

The yellow shoelaces are proof of this, but they also serve as a style accent, killing two birds with one stone.

Because we usually think about the movement of the body in sports, the manufacturing wisdom we gain from that experience can be applied to other situations as well. Let's continue to follow Mizuno as it competes in a variety of fields.

Location note: The entrance to the house of a man who works as a sales representative for an apparel manufacturer. Besides Kiyoshi Atsumi and Kaneko Ayano, Haruki Murakami and Shinji Aoyama also seem to like it.