Serial 【 Minor Good Illustrated] VOL.17 Tekla not towel.

A classic product of a royal brand is still good. They have a long history, reliable specifications, and never get boring no matter how old they get. However, this is a series of articles for those who are a little bit gullible. We will introduce some of the brand's lesser-known, yet very appealing products. The 17th issue is a minor good from Tekla.

Photo_Arata Suzuki
Styling_So Matsukawa
Text&Edit_Yuri Sudo

Tekla was founded in 2017. Although Tekla is a young home brand, it is already well known around the world. Towels are one of their most popular items. Many people have given or received towels as gifts, as they come in a wide variety of colors, patterns, and sizes.

Needless to say, towels are a high-quality and long-lasting item, but other items are also quite good. Let us introduce you to some items that are rooted in our daily lives.

Beach bag ¥41,000

First, the bag. The bag is made of sturdy canvas dyed in a soft pink color, and is of a size that can easily fit an A4-size bag, with a thick handle that makes it ideal for tough situations such as work. It also has a long strap and can be worn diagonally, so of course it is suitable for short trips.

What we would like to rethink is the color palette of "Tekla". Because it was born in Copenhagen, the capital of Denmark, its inspiration comes from the city's architecture and art. The pale, deep colors are impressive, and Tekla incorporates them into many of its items.

Poplin long sleeve shirt ¥31,000
Poplin Shorts ¥20,000

Tekla offers a wide variety of goods to enrich your home, but don't forget about pajamas.

This pajama shirt and shorts are made of poplin fabric. The stripes run comfortably and are of course very comfortable. The loose-fitting design allows you to spend time without putting stress on your skin. Although it is marketed as sleepwear, the urban design makes it suitable for street wear as well.

Slipper ¥58,000

The chubby form of these winter slippers is not only cute. The boa material is soft to the touch, and the footbed is cushioned so you won't get tired even if you wear them for a long time.

The upper is slightly wider, giving the wearer a sense of security as if he or she is being wrapped. The coloring is of course exquisite. This kind of design also reminds me of the vestiges of Scandinavian architecture.

Tekla has recently been in the news for its collaborations with Stussy and Auralee, but the fact that it has been able to work with both of them in such different genres is due solely to its commitment to craftsmanship and its receptiveness to the world. Tekla's attitude of adhering to its own particularties without being influenced by trends and the simplicity of its designs, which embrace any essence, are uniquely individualistic.

Towels are Tekla's mainstay products, but its worldview is the same for other items as well. Please keep an eye on our other items as well.

Location note: An engineer's room. He loves Puffkins and currently owns about 150 of them, which he buys on eBay.