SOSHIOTSUKI, which won the Grand Prix at the LVMH Prize 2025, is teaming up with ZARA for the first time.
This collection is called "A Sense of Togetherness. In addition to men's wear, this is the first time in the history of "Soushio Otsuki" that women's wear and children's wear will also be available.
Taking nostalgia for the culture of the 1980s and 1990s in Japan as a starting point, this year's festival explored universal themes such as family ties, trans-generational connections, and the sustainability of human relationships.
The choice of materials with formal roots, for example, is daring and nostalgic in a good way, with a nostalgic mood somewhere like a spice. The illustrations are strangely addictive.
men's
women's
kids
The lineup includes a wide variety of items. The collection will go on sale on December 4 (Thu), and a pop-up will be held at Zara's Ginza store from ( Sat. to ) on the same day. This is a good collection for the whole family to wear.
ZARA / SOSHIOTSUKI "A Sense of Togetherness
Release date: December 4 (Thursday)
Planned stores: ZARA Shinjuku, Ginza, Shibuya Koen-dori, Roppongi Hills, Nagoya, Grand Green Osaka, Shinsaibashi, Shinsaibashisuji,Official Online Store

