Serial 【 Minor Good Illustrated] VOL.19 Helly Hansen in vitamin colors.

A classic product of a royal brand is still good. They have a long history, reliable specifications, and never get boring no matter how old they get. However, this is a series of articles for those who are a little bit gullible. We will introduce some of the brand's lesser-known, yet very appealing products. The 19th issue is a minor good from Helly Hansen.

Photo_Arata Suzuki
Styling_So Matsukawa
Text&Edit_Yuri Sudo

Helly Hansen is a sailing wear brand.

Since its establishment in 1877, no other brand has been able to match its technological prowess, and it would not be an overstatement to say that it is a leader in the industry.

They have such a stoic image, but I can't believe they have created such a coloring. Let us introduce you to them.

Ocean Fray Jacket ¥42,000

The brand's standard "Sailing Jacket" is a multi-purpose piece that can be used for everything from real racing to casual sailing.

The material is a waterproof and breathable two-layer recycled nylon with a waterproof coating, so splashes are no problem. The front flap features a high collar front and a thicker design. In short, it is perfectly functional.

And here's the main issue. There are various colorings, but this one is novel. Based on the royal yellow, orange is used for the hood and zipper pulls.

In addition to being highly visible, the cross combination of vitamin colors is an excellent match with the clear, sunny sky and sea. The addition of orange also sublimates the sporty atmosphere characteristic of sailing wear and sublimates it into a fashion statement.

Marine Border Boat Neck T ¥11,000

Next is a border T in a regular silhouette, made with an extraordinary attention to detail. It is made of a special yarn with a core of polyester yarn with an irregular cross section and organic cotton covering around it. It has the natural texture of cotton and the sweat-absorbing and quick-drying properties of polyester, making it suitable for use as an inner layer not only during the hot and humid season, but also during this time of year.

Above all, pay attention to the coloring here, too. Basic border T's are usually black, white, navy, and red, but this is a refreshing color combination of yellow and turquoise blue. These colors are more suited to the gentle waves of the Mediterranean Sea than the rough waters of the Sea of Japan.

The brand will soon be 150 years old. It is because "Helly Hansen" has been making sailing wear for a long time that it has been able to afford coloring while improving its technological capabilities. Keep checking back for more.

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