“New BalanceAs you may know, NB1, a shoe customization service by NB1, landed in Japan in August as the first Asian country to introduce the service. This fascinating service, which was only available at a limited number of directly-managed stores, has finally been launched on the online store!
The three models covered by this service are New Balance's popular 998, 574, and 990v3 models, all of which are made at the company's own factory in the U.S., which is another point that will intrigue sneaker freaks. The editorial department of Huinamu tried this remarkable customization service right away.
The base shoe chosen was the "574," which has become established as a new standard in the "New Balance" lineup. This time, we will proceed with customization under the theme of "MUSIC.
First, choose a base color, and for the upper material, select a combination of mesh and suede that exudes an elegant atmosphere.
The small parts are also colored to match the color scheme of the base, and the N mark, which is the key element of the design, is a vivid red. The liner is decorated with pink, a neutral color, to add a touch of cuteness.
Light white is added to the midsole area, and finally, "HRC_TOKYO," the abbreviation for Huynem Running Club ♡, is added to the heel to complete the look!
The shoes ordered are manufactured in five factories in Maine and Massachusetts, USA, and are delivered in approximately four to seven weeks.
And here is the actual finished product!
Glad to hear it! Although the finish is far from the original theme of "MUSIC," it is classy, cute, and clean. We naturally become attached to a special pair of shoes that will never be worn by others.
Compared to conventional customization services, the number of models is limited, but the parts are detailed and the color variations are abundant. And yet, it is made in the U.S.A., a premium and hospitable customization service that only New Balance can offer.
Why not start by clicking on it and coloring it to your liking? You will be hooked.
Text_HOUYHNHNM
New Balance Japan Customer Service Center
Phone: 0120-85-0997
shop.newbalance.com
