The landmark is "ABZORB ABZORB. Note the New Balance magazine stand that suddenly appeared at the scramble crossing in front of Shibuya Station.

When one hears the words "comfortable sneakers," the first thing that comes to mind is "New Balance. Many people know that New Balance develops a variety of footwear technologies in pursuit of comfort.

New Balance" will release new colors of the innovative model "ABZORB 2000" inspired by the running styles of the 2000s in April 2026. To commemorate this event, a limited-time event "ABZORB ABZORB STAND | Read about the comfort of the shoes" focusing on the brand's symbolic "ABZORB" technology with shock absorption and rebound elasticity will be held from March 25 (Wed.) to 29 (Wed.), 2012. will be held in Shibuya from March 25 (Wed) to 29 (Sun).

The location is at the scramble crossing in front of Shibuya Station. On the corner just after crossing from the Shibuya Station police box side toward "MAGNET by SHIBUYA 109". The landmark is the words "ABZORB ABZORB" and the outsole of "ABZORB 2000" in the window.

Upon entering, visitors are greeted by the ”ABZORB Abzorb STAND,” which resembles a magazine stand. Here, various items such as balls, gummies, and springs are displayed along with the new color of ABZORB 2000 and ABZORB 2010 to pop out the world of ABZORB, which is rich in cushioning properties. Graffiti throughout is by Aki Yamamoto.

On the rack in front is the original free paper "ABZORB mag.", a multifaceted compilation of the appeal of ABZORB, including fashion shoots using models equipped with ABZORB, interviews with experts, history of ABZORB, snapshots, and interviews with designers who worked on the latest models. ABZORB mag.

The book is quite a volume and well worth reading. 300 copies are being distributed free of charge on a daily basis, so if you are at all curious, we recommend that you head to Shibuya right away.

There is more to come. If you visit the basement, you will be the first to get your hands on the new "ABZORB 2000" and "ABZORB 2010," which we have been pushing hard in our free paper, as well as the history of "ABZORB" and panels reproducing the mood board in the studio of designer Charlotte Lee, who created the latest "ABZORB" model. The exhibition also includes the history of "ABZORB" and a reproduction of a mood board from the studio of Charlotte Lee, the designer of the latest "ABZORB" model.

So, although it is a small space, it is full of contents.

Even the sneakers with "ABZORB" by "New Balance" that we usually wear without thinking about them, if we know their functions and background, wearing them will be more enjoyable and our attachment to them will increase even more.

For those who have never experienced ”ABZORB,” stepping into the "ABZORB Abzorb STAND" is sure to spark their interest.

Either way, it is definitely worth a visit, so please stop by if you are in the area.

Photo_Yuma Yoshitsugu