A large gathering of icons from around the world that transcends genres and borders. The adidas campaign film for the World Cup is now on view to rave reviews.

Adidas has been a long-standing official supplier since 1999, designing the uniforms for Japan’s national soccer team, among other contributions. It has been confirmed that for the “2026 FIFA World Cup,” which kicks off in June, the brand will serve as the official match ball supplier and the official kit supplier for 14 countries, including Japan. When people hear the word “sports,” many surely think of this brand.

In fact, Adidas has consistently run campaigns featuring the message “YOU GOT THIS,” highlighting the limitless possibilities that arise when athletes focus purely on their sport. While the content varies, campaigns featuring the global adidas family generate buzz every time they launch, and the positive messages they convey also attract significant attention.

And yesterday, a new campaign was launched that focuses on the “joy of playing freely”—the very essence of soccer. To kick things off, the global film “Backyard Legends” was released, powerfully expressing how the spirit of playing freely is the true essence of soccer. What’s more, the film stars Academy Award-nominated actor Timothée Chalamet. In addition, the film features a star-studded lineup of global icons who transcend genres and borders, including musician Bad Bunny, Lionel Messi—who led his country to victory in the last FIFA World Cup 2022—Zinedine Zidane, a star player who defined the 1990s, David Beckham, and Alessandro Del Piero—a star-studded five-minute showcase featuring global icons who transcend genres and national borders.

From left: Lionel Messi, Bad Bunny

From left: Zinedine Zidane, David Beckham, Alessandro Del Piero

Of course, the game features star players from various countries who are expected to shine at the upcoming 2026 FIFA World Cup, so even if you’re not that familiar with soccer, it’s worth keeping these names in mind.

Another major highlight is the use of cutting-edge CGI (computer-generated imagery) and VFX (visual effects). By blending elements such as 1990s street style and iconic hairstyles of the era with a nostalgic soundtrack, the campaign film offers a glimpse into how technological advancements are reinterpreting the mood of that time using cutting-edge technology.

Ousmane Dembélé

Rafinha

Pedri

Florian Wirz

Santiago Jiménez

Adidas plans to continue rolling out various events and initiatives leading up to the start of the 2026 FIFA World Cup. The brand says it will highlight the freedom and joy of soccer, as well as the importance of believing in oneself, so let’s look forward to further updates.