Maison Margiela's white hand paintings in space, not in clothes. 2 pop-up stores opened at Isetan Shinjuku.

Pop-up Store at the Main Building of Isetan Shinjuku

Maison Margiela has always been a brand that appeals to fashion enthusiasts, both past and present. Led by the brilliant Glenn Martens, the brand continues to evolve steadily while staying true to its core values.

We’re referring to the pop-up stores opening simultaneously in the Main Building and Men’s Building of Isetan Shinjuku. Visitors will be able to browse items from the Spring/Summer 2026 collection in two specially curated spaces.

The space, enveloped in translucent vinyl, features “Bianchetto,” a technique unique to Maison Margiela that involves applying white hand-painting. By applying this technique to a space rather than clothing, the brand aims to highlight its distinctive aesthetic. Furthermore, the wrinkles, translucency, and fluidity inherent to vinyl create a mysterious atmosphere.

I hear the same concept is reflected in the window displays as well.

In addition, the venue will feature a selection of bags exclusive to the Isetan Shinjuku store. These include the white "Box Bag" XL, the stone-colored "Dressage" Medium, and the "Dressage" Hobo.

"Box Bag" XL ¥370,700

"Dressage" Medium ¥484,000

"Dressage" Hobo ¥390,500

This pop-up event will begin on Wednesday, May 13, at both the Main Building and the Men’s Building. It will be held in conjunction with the Maison Margiela stores located in both buildings.

If you go there, you’re sure to find the perfect outfits for the coming season.