With the rapid evolution and growth of smartphones and social media, visual content has become the norm in the fashion world as well.
When conveying a creator’s worldview to an audience, it is clear that video—which can present a three-dimensional experience through movement and sound—has an advantage over photographs, which have limited information capacity.
Even in an era when visual production techniques are changing, I was amazed by the work of Maison Margiela.
Here is the trailer for the thriller "ANONYMITY," starring British actress Rebecca Hall. It was produced as part of the Fall/Winter 2026 collection campaign.
Hall plays an actress who is grappling with her own identity. As she prepares for her role, she finds herself face to face with her alter ego, who wears a mask.
Which one actually exists? Who am I, really? This is a story in which the line between reality and fiction becomes blurred as time goes on.
The key element of this work is the variety of masks, each with a unique design. These are said to be “artisanal” pieces, crafted one by one for the *Maison Margiela* show held in Shanghai this past April.
For this fashion house, masks are one of the tools used to divert attention from the models and shine a spotlight on the clothes themselves. Just like white—the color that defines Maison Margiela—masks have been used in various contexts, starting with the very first show, as a symbol of anonymity.
When I think about it, *Maison Margiela* is the brand that works its magic on fashion through a unique approach. After watching this film, in the store andOfficial Online StoreAs you browse the pieces from Maison Margiela’s Fall/Winter 2026 collection, you may discover a whole new charm.
