"New Balance Run Office," an experiential facility that seamlessly blends running and work, will open for a limited time.

While New Balance has long been a major player in fashion and lifestyle, in recent years it has been steadily increasing its presence in the running scene.

In addition to serving as an official partner of the “Tokyo Legacy Half Marathon,” New Balance has expressed its theme—“Run your way. Find your path”—in a variety of ways, including through the “New Balance Run Hub Yoyogi Park,” a concept store focused on running.

New Balance will open the “New Balance Run Office,” a new experiential facility focused on “work,” for a limited five-day run from Monday, August 24, through Friday, August 28.

The event will be held at “WeWork Iceberg,” a flexible office space in Harajuku, Tokyo. The venue will feature an exhibition and try-on session for the latest running shoes, the “Super Comprevel,” as well as running sessions, locker rooms, care and conditioning services, and recovery drinks. It offers an experimental space that seamlessly connects work and running.

Please note that participation requires advance registration through the special website, and if there is an overwhelming number of applicants, selection will be made by lottery.

Running and working. To fully enjoy these two essential elements of a fulfilling life, start by tapping the link below.