[Series 【HANDSOME HANDBOOK] Vol. 9: One product to care for your hair, skin, body, and hands. Better Than’s Multi-Wash.

Better Than Wash (500 ml) ￥5,280

Although not the trendy “beauty guys,” men want to enjoy their own personal style of grooming. Because it is a daily routine, it is best to go about it in a natural way rather than seeking major changes. Why don't you start a beauty routine with the theme of "getting in shape" without overdoing it?

Photo_Satomi Yamauchi
Text_Akiko Maeda
Edit_Amane Yasuda

According to the calendar, we’ve passed “Risshu” (the start of autumn), but it looks like the sweltering heat will continue for a while yet. After spending the whole day in high temperatures and high humidity, I’m completely exhausted by the time I get home. I want to avoid long summer showers because they can lead to heatstroke, dehydration, and lethargy… That’s why I’d like to recommend the “BETTER THAN” Multi-Wash to those who prefer a quick shower. It can be used on your hair, face, body, and hands—making it the perfect companion for bathing during this sweaty season.

When you hear “4WAY,” you might wonder about its effectiveness, but rest assured. Its gentle, low-irritation formula is gentle on your skin and scalp, thoroughly removing daily dirt and excess sebum. It features a multi-layered moisturizing formula that combines multiple moisturizing ingredients with varying molecular sizes and properties, resulting in a moisturizing, refreshed feel after use. With a citrusy scent of grapefruit and lemon, complemented by deep herbal and woody notes, this fragrance is perfect for everyday use—we recommend sharing it with your partner or family.

In addition, the formula meets global standards and is certified vegan (The Vegan Society), cruelty-free (PETA), and halal. Formulated without animal-derived ingredients and with consideration for religious restrictions, it is appealing as a product accessible to a wide range of people, regardless of race, culture, or beliefs. Fostering a mindset that respects the natural environment and diverse cultural backgrounds is also one of our core beliefs. Let’s make a conscious effort every day to choose the products that are best for us.