[BEAMS’ 50th Anniversary: 【—15 People, Things, and Experiences] Vol. 3: Two Special Days of Seeing, Wearing, and Savoring. The BEAMS Plus Way to Enjoy Bishu.

Amid a culture that values the things we love and the passions that captivate us, the relationships with countless people, products, and experiences have been nurtured over the course of our 50-year journey. It is precisely these connections that shape the “BEAMS” of today. In the series “BEAMS at 50: 15 People, Things, and Moments,” we’ll explore BEAMS’ journey and future through 15 topics.

Bishu is one of the world’s three major wool textile production regions. “BISHU FES.” is an event held to showcase its appeal to the entire country.

At this fashion and art event, now in its fourth year, BEAMS PLUS is presenting a special project titled “BEAMS PLUS LIMITED STORE in BISHU.” The event featured a wide range of content showcasing the appeal of local industries from multiple angles, including sustainable limited-edition items made from leftover fabric, custom-order sessions with some of Japan’s leading factories, and even limited-edition food items created in collaboration with local shops.

SPECIAL ITEM

One of the highlights is a lineup of event-exclusive products made from leftover Bishu fabric. The collection—which was planned and produced by the staff at stores from the very beginning—includes engineer jackets, shirts with wild patterns, military-style shirts, and relaxed-fit pants with two pleats. While retaining the high-quality texture of Bishu fabric, the collection embodies the signature style, bringing traditional American styles into the modern era.

ENGINEERED JACKET ¥71,500

CRAZY SHIRT ¥24,200

MILITARY SHIRT ¥39,600

2PLEATS RELAX PANTS ¥60,500

WOOLLABO® × BEAMS PLUS

WOOL T-SHIRT ¥ 15,400

This T-shirt is a custom-made item for , a Bishu-based brand specializing in wool. Made from the highest-quality Super 140’s merino wool and treated with the brand’s proprietary protein washable finish, this garment retains the unique texture of natural fibers while offering the durability and easy-care qualities ideal for everyday wear.

Ichinomiya City Tourism Association × BEAMS PLUS

DOUBLE-FACE SCARF ¥28,600

This scarf was created through a collaboration with the Tourist Information Center in Ichinomiya City, the heart of the Bishu region. It features a luxurious combination of woven fabric carefully selected by and a solid-color scarf—woven specifically for this project to have a gauze-like, fluffy texture.

This exquisite piece is the result of the artisans’ highly skilled craftsmanship, featuring hand-finished blanket stitches that hide the seams on the front, as well as twisted tassels—a technique that has become rare even in Bishu.

Welarch × BEAMS PLUS

DRAWSTRING POUCH ¥2,200

A drawstring bag, designed based on a U.S. military personal effects bag, was also made from leftover fabric from the Bishu region. This item is a collaboration with “Welarch,” a continuing employment support facility in Gifu City.

Drawstring Bags Made by Students at Yokohama Hongo Special Education School

DRAWSTRING POUCH ¥ 1,650

A limited edition of sashiko drawstring pouches, made by students at Yokohama Municipal Hongo Special Needs School from leftover pieces of Bishu fabric, is now on sale. All proceeds from the sale of these items will be donated to the school.

I.J.I. Unit Order Event

Tailoring Fee: ¥147,400
*Please pay for the fabric at "Bishu no Current" and pay for tailoring at .
That's how it works.
*Please note that orders may incur shipping charges (starting at ¥330) and alteration surcharges (starting at ¥3,300).
*Delivery Date: Scheduled for late January 2027 (*Items will be delivered via shipping.)

I.J.I. unit has been responsible for producing suits, sports coats, trousers, and other items for . This leading Japanese tailoring factory will also be hosting a made-to-order event for overcoats.

This is a luxurious opportunity to have a classic garment—featuring a front-low, back-high bal collar, double-layered raglan sleeves, and a three-button front placket—tailored using fabric from the Bishu region, evoking the vintage style of the 1950s and 1960s.

BEAMS PLUS-Curated Hoodie

*Due to limited quantities, this offer ends when supplies run out.

After enjoying your shopping, be sure to satisfy your appetite with the food created in collaboration between and the Ichinomiya City shop “food & donut Neji.” You can enjoy playful, unique flavors such as the “Maple Miso Bacon,” where the saltiness and richness of red miso bacon complement the maple syrup, and the “Maple Rousser Burger,” featuring a beef patty topped with cheddar cheese and berry sauce.

"BEAMS PLUS LIMITED STORE in BISHU" will be held for two days, on Saturday, November 7, and Sunday, November 8, at the "Owari-Ichinomiya Station Building." On the 7th, there will also be a fashion show featuring local high school students modeling outfits they designed themselves. We invite you to come and experience firsthand the new charms of Bishu, where people, things, and experiences intersect.