Andre 3000 wears it, carries it on his back, and takes it with him. Take a good look at the Moncler Re-Re-Conz campaign visuals.

〈Moncler (MONCLER)〉’s iconic pieces, born from a history spanning more than 70 years. These down jackets have long protected mountaineers from the cold as they scaled the peaks of rugged mountains.

"MONCLER RE/ICONS" is a project that brings the masterpieces they once wore back to life for today's generation. This year, the collection features items inspired by the "Karakoram," "Tib," and "Himalayas."

The other day, in the Fuinam series “Dream Pieces,” we featured that “Karakorum.”

The visuals for this “Moncler Reicons” collection, part of the campaign titled “PIONEERS IN MONCLER,” are also exceptionally elaborate.

The artist chosen was rapper Andre 3000. “Outkast,” the group he formed with his partner Big Boi, was one of the most successful hip-hop duos in the United States, and he later shifted his focus to a solo career.

In this campaign image, Andre 3000 appears in an unconventional style, wearing, carrying on his back, and holding “Moncler Reicons” apparel. It is said that this look was his own idea, inspired by the image of a mountaineer.

"Whether it's music, movies, or fashion, when you start something new, I think you first become aware of the things that have influenced you. But at some point, there comes a moment when you move beyond those influences. You stop even thinking about what influenced you, and you just keep moving forward without giving it a second thought," says André.

On the set of this photo shoot, the fact that he held a piece of chalk and drew a mountain on the black stage wasn’t part of the plan—it was his own spontaneous idea. This was yet another example of his unique creativity in action.

The video capturing that moment featured a snippet of one of André's unreleased songs.

Gabriel Moses, the photographer and film director behind this campaign, is also one of the Black creators currently attracting attention.

What makes this unique is that it’s not just another run-of-the-mill campaign visual—it was created by fully incorporating André’s ideas. Come to think of it, the season when Moncler really shines is finally here.