
The art unit of Jun Sugiyama and Kenichi Miyazawa, who recently had a successful large-scale solo exhibition at Laforet Harajuku, is calledmagmaThe artist is a young man who has established a unique worldview with his pop, kitschy, analog style. He is an artist of the moment whose pop, kitschy, analog style has established a unique world view.

magma
Until Monday, December 25, which is Christmas Day, <JOURNAL STANDARDThe collaboration project with magma is now underway at all of the stores of the "Magma" brand.
The theme is a fictitious gift store "FUJIYAMAX Shop. The name of the store is "Mt. Fuji," which has a deep connection with "Magma," the unit's name, and the X at the end means the X of Christmas.


During the event, all stores will offer Christmas wrapping with original FUJIYAMAX graphics created by magma for "Journal Standard," as well as a collaboration bag, a set of magma's original key chains that you can choose from (¥7,000+TAX for the set), and original stickers (¥1,000+TAX). The collaboration bag, a set of magma's original key chains (¥7,000+tax for the set), and original stickers (¥1,000+tax) will also be on sale.


In Omotesando, new furniture, artwork collections, and merchandise will also be available for purchase.
This is a remarkable project by "JOURNAL STANDARD," which has a superb perspective in selecting artists. We hope you will enjoy the happy relationship between fashion and art.
Text_Shinri Kobayashi
Event Summary
magma × JOURNAL STANDARD "FUJIYAMAX Shop
Dates: November 23 (Thursday) - December 25 (Monday)
Venue: All JOURNAL STANDARD stores
Contents: Window display of new objects (Omotesando and Shinjuku stores only), sales of collaboration BAG (with key holder), sales of original stickers, gift wrapping with magma-designed shoppers, sales of new furniture, artwork collections and goods only at Omotesando
magma
Artist unit consisting of Jun Sugiyama and Kenichi Miyazawa. Formed in 2008. They specialize in creating their own unique worldview by combining scrap wood, motorized equipment, and resin by hand, and are involved in a wide range of client work including furniture, products, props, and scenography. He has provided artwork for the music video for Yuzu's "Yuzu" (Yuzu no Narenai Uta), tour title design for the arena tour "TOWA," and stage sets. He has also provided artwork for music videos by Kaela Kimura, Sakanaction, Kyary Pamyu Pamyu, NHK's "Music Japan" program set, and the interior of keisuke kanda's Shinjuku store. Last year, he participated in KENPOKU ART 2016 Ibaraki Prefecture North Art Festival, and in October 2017 celebrated his 10th anniversary with a large-scale solo exhibition at Laforet Museum Harajuku. His works, which fuse a nostalgic analog feel with crazy colors, are attracting attention not only in Japan but also from overseas.
www.magma-web.jp