Concept, production background, and details. A knitwear brand with a Japanese sense of aesthetics everywhere.YASHIKI. The theme of the 18SS collection is "Senrihama".
The following are the words of the designer
Have you ever seen cars and motorcycles driving on a sandy beach? The only such place in Japan is located in Ishikawa Prefecture .
. My summer vacation began in my childhood when I caught a glimpse of this unusual beach, Senrihama, visible from the Noriyama Kaido.
My dad drives the car with all the windows rolled up and the sea breeze coming in.
The warm breeze was conversely pleasant, and my small heart leapt at the prospect of summer to come.
Swimming in the sea, summer festivals, shaved ice, rice growing green in the rice paddies, trees turning green ....
The scenery I recall has not faded and remains in my memory in pale colors.
The theme of YASHIKI 2018 SPRING/SUMMER is filled with the scenery and memories of "Senrihama" which was the beginning of summer for me .
Technical, but not eccentric, and not too much Japanese coloring. . Please take a look at the knitwear, which is made in a perfect harmony, and try it on for yourself.
Text_Taiyo Nagashima
alpha PR
Address: Jingumae Fashion Building 4F/6F, 2-6-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5413-3546
yashiki-jp.com
