Dickies, one of the most indispensable workwear brands, is now offering a special music video commemorating the 50th anniversary of its iconic "874 WORK PANT.
In the video, rappers JP THE WAVY, SALU, Karma Rofu, D.O, and Han a.k.a GAMI, who are leading the Japanese hip-hop world, appear and perform a microphone relay. In addition, the program is quite unique in that it features the friendship appearances of such splendid members as Shonan Nofu's Waka-Danna, actor Eisaku Yoshida, broadcaster Osamu Suzuki, and the comedy duo Karateka.
Recently, the approach of rap x commercials has become a rarity, but in this case, not only the chemistry between Dickies and the rapper, but also the high quality of the track and lyrics, gave me the impression that this was by far the best commercial collaboration.
The song is produced by 9sari group, and is based on a positive and refreshing track, with each rapper's representative song sampled for each verse. The music video features a gorgeous lineup of members, and you should be able to recognize a number of people you recognize in addition to those listed above. Please enjoy it while comparing it with the list of performers.
Text_Jun Nakada
874 WORK PANT 50th Anniversary music video
YouTube
http://dickies.jp
