With a sensitive and fresh sensibility, he vividly captures the people, things, and events of today,Yoshiyuki Okuyama, Photographer. Remember the Pocari Sweat campaign ads in spring and summer last year that were the talk of the town with their commercial featuring about 300 high school students dancing in unison and posters at train stations showing the excitement of the students?
A page from this too vivid blue era by Okuyama will be released as a photo book.
At first glance, you will immediately recognize the photographs as Okuyama's work, as they seem to reflect a diffuse, effervescent energy.
The photo book contains 123 photographs selected from more than 10,000 cuts by the art director, Satoru Machiguchi. Why don't you take a look back to "that time" when everyone had a chance to be a part of it?
Text_Ryo Komuta
POCARI SWEAT
Launch: April 6, 2018
Author: Yoshiyuki Okuyama
Art Director: Satoru Machiguchi
Format: 220mm x 141mm / top binding
Total pages: 128
List price: 2,300 yen + tax
Yoshiyuki Okuyama
Born in 1991 in Tokyo, Japan, he won the 34th New Cosmos of Photography Excellence Award in 2011 for "Girl" and the 47th Kodansha Publishing Culture Award for Photography in 2016 for "BACON ICE CREAM". . His many other books include "As the Call, So the Echo" and "The Town Where You Live". In recent years, he has been actively directing TV commercials, music videos, and films.
