Sports brand from ItalyellesseA classic pop style line derived from theellesse HERITAGEThe campaign, "No Competition: Hello," was created by the "Kompetitiveness" campaign in collaboration with Comai of "Wednesday's Campanella" fame.
Com.eye has been involved in the project since its inception. She was inspired by the idea that "ellesse HERITAGE is always classy no matter who wears it, and it conveys that it is still 'ellesse'" and that "young people often observe the clothes of old men and women who are familiar with their bodies, like the old man at the tobacco shop over there. The models are amateurs who spent their time in parks in Setagaya and Ueno, and their mischievous and playful minds are on full display in this work. The work is a demonstration of Com Eye's mischievous and playful spirit.
The campaign theme for the Spring/Summer 2018 season is "Hello without Competition". Generally, sportswear is something you wear when you are competing with someone else, but this time we are shining the light from a different direction again.
Elesse Heritage" from today.Official Website, ,Official InstagramMovies and other information are available at
https://www.instagram.com/p/Bg0iNvfgcuI/?taken-by=ellesseheritagejp
Please check out our unusual campaign.
Text_Ryo Komuta
Elesse Heritage
www.goldwin.co.jp/ellesse/heritage
