It's still a little early to tell, but we picked up the men's apparel brand , which will be launching next season (2018AW), because it is already the talk of the town.
Scare" is a new brand to be launched by "anthings," a company that has developed brands such as "TAIKAN" and "wakami" that are favored by professionals. First, please take a look at the visuals.
Under the concept of "reconstruction + deconstruction," Scare reconstructs existing values and interpretations through a mashup-like process that creates new music without losing the charm of the original. Scare expresses a new sense of value by combining unique design and functionality with beautiful craftsmanship that pursues the finest details in processing and comfort, paying particular attention to the raw materials.
The designer is Yusuke Koga, who has produced certain select stores and brands. Art direction is provided by Shohei Yoshida, who is famous for his collages of photographer Daido Moriyama's photo collections. The photographer is Masahiro Sanbe.
An ethereal world view constructed in monochrome. The items are based on military items, and you can feel the careful craftsmanship of the items. Keep this in mind.
Text_Jun Nakada
anthings Co.,Ltd.
Phone: 03-6447-0135
