
Outstanding comfort!New BalanceThe "990" is known as the "flagship model" of the M990 line of sneakers. This masterpiece, which has fans all over the world, continues to evolve, and the "M990 V4," the fourth generation, is currently on sale. It is a famous story that when the first generation "990" was sold, an advertisement was launched claiming "990 out of 1000 points" and it was released at a very high price of $100 for the time.
Now, a limited edition of the 990v4 "1982" will be released in New Balance's classic colors of gray and navy. To celebrate the release of the limited edition, a pop-up will be held.

The details of the pop-up are that the "990v4 "1982"" will be sold at "US $100," which was the selling price at that time. The pop-up will be held on April 14 (Sat.), but the location has only been disclosed as a "black container in a certain location in Tokyo," and the sale will be limited to 99 pairs. It seems that there are still many parts of the pop-up that are shrouded in mystery.


I can't buy it if I don't know where it is!" is the usual opinion, but don't worry. The detailed location will be announced at 15:00 on April 13 (Fri.), the day before the pop-up. Please note that the only way to purchase is in "US $100 bills" and Japanese yen will not be accepted! Since a lineup is expected, we have prepared the following information on New Balance'sSNSDon't forget to check the notes that will be published in the
New Balance has come up with a rather interesting experiment! This is a rare chance to buy the 990 at a very low price, and you can't afford to miss it.
Text_Rei Kawahara
New Balance Japan Customer Service Center
Phone: 0120-85-0997
shop.newbalance.jp/
New Balance x HOUYHNHNM special site
sp.houyhnhnm.jp/newbalance/