
At the end of April, the largest in Asia, <CHAMPIONThe company's directly operated store, "CHAMPION BRANDHOUSE SHIBUYA TOKYOis now open in Shibuya.
The store offers a wide range of products from casual wear to sportswear, including the "CHAMPION PHYSICAL FITNESS UNIFORM" activewear line, the "CHAMPION GOLF" golf wear line, the "CHAMPION WOMEN'S ACTIVE STYLE" women's sportswear line, and the "CHAMPION FITNESS UNIFORM" men's line. The store also carries the activewear line "CHAMPION PHYSICAL FITNESS UNIFORM," the golf wear line "CHAMPION GOLF," and the women's sportswear line "CHAMPION WOMEN'S ACTIVE STYLE. 'S ACTIVE STYLE", a women's sportswear line, and almost a full lineup of sports category lines originally planned in Japan. There are also many other limited-edition products that can only be purchased here.

The first floor mainly features a lineup of parkas and T-shirts for daily use.


The 2nd floor consists of wear specialized for active scenes such as basketball, golf, and CPFU.

The store consists of three floors: 2F, 1F, and B1, which explains why it is the largest in Asia. The first floor features casual wear and "CHAMPION STANDARD," a series limited to directly managed stores, while the second floor features sportswear. The B1 space is THE BASEMENT, where pop-up stores and other limited-time events are held. The store is also planning to hold sports-related events in the future, so look forward to them!



In addition, equipment for customizing hoodies and T-shirts with embroidery and printing is installed in B1. Although embroidery services have been available at previous directly-operated stores, this is the first store to offer inkjet printing services.
So, we are pleased to announce that this weekend we will be holding the "The Trunk MarketThe "HOUYHNHNM" logo was printed on a parka worn by Huinamu staff at the "HOUYHNHNM" event!


First, you select the font, design, and area to be printed (front or back) on the PC located at the counter, and fill out the order sheet. (* Usually, the graphics on the order will be handled from the graphics listed on the order.)

The print area is checked many times to make sure there is not the slightest deviation. This process is the most important.


Now it's time to print. Printing takes only a few dozen seconds.

The ink is then clamped in a press set at a high temperature of 180°C to allow the ink to blend into the body.

Completed in the blink of an eye. The ink is firmly absorbed into the body and never bleeds through when rubbed.
Printing is very reasonable and easy, from ¥500, so why not make your original hoodie or T-shirt in the store?
Text_Ryotaro Miyazaki
CHAMPION BRANDHOUSE SHIBUYA TOKYO
Location: GEMS Jingumae
Address: B1,1F,2F, 6-19-17 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5962-7600
championusa.com