TIFFANY & CO.has unveiled its new advertising campaign for 2018. The theme is "Belive In Dreams". The cute campaign features Elle Fanning, a hot American actress who has appeared in numerous movies and TV dramas.
The campaign visual with Fanning's adorable expression is impressive, but what we especially want you to check out is a 1.5 minute short film. The moment Fanning peeks into the window of the Tiffany & Co. flagship store on Fifth Avenue in New York City, her surroundings are transformed into a dreamlike world filled with music and colors.
The most noteworthy of all is the song played in the video, a remake of rapper Asap Ferg's song "Moon River" from the 1961 classic "Breakfast at Tiffany's." Fanning's voice and Ferg's rap elevate the short film to something bolder and more vivid than ever! The film was released in the U.S. on July 1, 2009.
For Ferg, Tiffany & Co. is a brand that holds fond memories.
I'm from Harlem. I went to the High School of Art and Design in Midtown, and I used to walk past the Tiffany & Co. flagship store on Fifth Avenue every day on my way home. I never dreamed that my lyrics would one day become part of the brand's story.
This particular song, "Moon River," is available on the Spotify® streaming service. If you are interested, please take this opportunity to check it out.
Text_Ryo Muramatsu
Tiffany & Company Japan, Inc.
Phone: 0120-488-712
www.tiffany.com
