The fashion trend these days is toward "simple" and "minimalist" styles with minimal waste.
The new brand "urself" was born out of the idea of taking this wastefulness and incorporating it into a lifestyle, and will be launched this season. The theme is defined as "neither a collection brand with a season or theme, nor a so-called fashion brand. It has a mindset that differs from other brands in that it dares not to communicate to its users.
The brand concept is as follows
"urself" is not a collection brand, also not a so-called fashion brand.
We will release various products irregularly.
What we release may not be necessary for your lives.
However, we believe that those useless things will enrich your own life.
There is no suggestions from us.
I hope your own life will be fulfilled with your choice.
In an attempt to release a variety of items on an irregular basis, the first batch of denim and chinos in two sizes, 33 and 38 inches, and T-shirts with the brand concept printed on them will be released in the near future.
As is the case with vintage clothing, cool things are sometimes inconvenient, and the brand dares to choose big sizes with the idea that fashion is to wear them in one's own way. You can sense the brand's desire for people to enrich their own style by choosing this kind of wastefulness.
. There will be no exhibition at all, and the new visuals will be available for purchase in the online store from the day they are unveiled.
The season look and the official website will be released soon, so check the official account first, which will be updated daily, and wait for more information.
Text_Ryotaro Miyazaki
I am
Phone: 03-6452-2247
www.instagram.com/urself.jp
