Under a clear sky, high school students express the "vibrancy of youth" through dance in Pocari Sweat's 2017 spring/summer campaign ad. Yoshiyuki Okuyama, the photographer who created the visuals, captured the scene.Collection of works "POCARI SWEATin April of this year.
A talk event and book signing to celebrate the publication of the book will be held on June 21 (Thu.) at 7:00 p.m. at "KOBEI" in Shibuya, Tokyo.HMV&BOOKS SHIBUYAThe event will be held at the
The theme of this talk event will be not only "POCARI SWEAT" but also "youth in school". The guest speaker will be Yuma Abe, frontman of the band "never young beach," with whom Okuyama worked on the art direction of the album jacket and directed the music video, and with whom he has a close personal relationship.
If you purchase the target book "POCARI SWEAT" at the "HMV&BOOKS SHIBUYA" store, numbered tickets will be handed out and you can attend the event. Don't miss this precious talk event, where episodes from their youth are likely to pop up. For more information, please contactthis way (direction close to the speaker or towards the speaker)page for more information.
Text_Rei Kawahara
Talk event and signing by Yoshiyuki Okuyama and Yuma Abe (never young beach) in commemoration of the publication of "POCARI SWEAT
Held: Thursday, June 21
Time: 19:00-
Venue: HMV&BOOKS SHIBUYA 6F event space
Contents: Talk & Autograph Session
For precautions and other information, please contactthis way (direction close to the speaker or towards the speaker)for more information.
POCARI SWEAT
Author: Yoshiyuki Okuyama
Art Director: Satoru Machiguchi
Format: 220mm x 141mm / top binding
Total pages: 128
Price: ¥2,300+TAX
Yoshiyuki Okuyama
Born in 1991 in Tokyo, Japan, he won the 34th New Cosmos of Photography Excellence Award in 2011 for "Girl" and the 47th Kodansha Publishing Culture Award for Photography in 2016 for "BACON ICE CREAM". . His many other books include "As the Call, So the Echo" and "The Town Where You Live". In recent years, he has been actively directing TV commercials, music videos, and films.
Yuma Abe never young beach Vocal & Guitar
While retaining the DNA of indigenous Japanese songs, the band is now attracting the most attention for its US indie and other Western-influenced sounds, superb pop melodies, and down-to-earth, life-size lyrics that are creating a stir in the music scene. As an individual artist, he has written lyrics and sung in songs by Labo Tomita and Neco Sleep, and participated in a cover song for an NTT Communications promotional video. In addition, last October, in conjunction with the release of Haruomi Hosono's new album, a conversation with Hosono Haruomi was published on the web media and became a topic of conversation.
