Paris Men's Fashion Week started on June 20. Brands from around the world gather together to present their 2019 spring/summer collections, which will be released in about six months, through runway shows and presentations. This year's event is attracting particular attention due to the change of designers of famous brands.
In conjunction with this fashion week,LOEWEhas previewed its campaign visuals for the Spring/Summer 2019 season. There are three visuals in total.
The first portrait (at the top of the article) is a recreation of photographer Steven Meisel as a young man. The photographer responsible for the shoot was, of course, Meisel himself! The playful visual motif of a photographer who has shot for numerous fashion magazines and brands can only be found at Loewe, which is run by Jonathan Anderson.
The second one features British actor Josh O'Connor. O'Connor looks cute as he peeks out of the ocean, and his colorful border top is also eye-catching. This photo was also taken by Meisel.
The final visual features "Gate," one of Loewe's most popular bags, announcing the release of a mini-sized version in September, with a ribbon-like strap and a unique shape.
This campaign visual can be seen on the walls of kiosks in Paris until June 28. If you are planning to visit Paris, please check it out.
Text_Ryo Muramatsu
Loewe
www.loewe.com
