NEWS

Translated By DeepL

Co-created by Alix and Nike, led by Matthew Williams. Aesthetically pleasing training wear.

Creative director for Kanye West, Lady Gaga, and others, and also closely associated with photographer Nick Knight, he is the man behind the brandAlyxHe is pleased to announce the launch of his newest project ,.NIKE. and the collaboration was announced.

Training apparel is the main item of this collaboration. As an item, they focused on "a design that is easy for anyone to wear and that prioritizes functionality.

This work is said to have been formed by analyzing the atlas data map that shows sweat areas and movements, and by using computer design technology and other cutting-edge technologies to form the garment. . The design of the "imperfect elements," such as the cut-out hems, were added to realize Matthew's ideals.

The lineup will include clothing such as T-shirts and tank tops , socks, towels, and accessories.

The collection will be released on Thursday, July 12.

Text_Rei Kawahara


NIKE Customer Service
Phone: 0120-6453-77
www.nike.com/jp/ja_jp/

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