Swedish fragrance brand established in 2006.BYREDOA pop-up store for the "Re-Style Gift" brand is currently being held at Isetan Shinjuku on the 3rd floor of the main building, East Park/Re-Style Gift.
The name of the fragrance that is the theme of this pop-up is "Bal Daphric." . It was inspired by an old diary of his father that the founder, Ben Gorham, saw. . The fragrance is imbued with African culture, art, and music, as well as memories of Paris in the late 1920s, when the city was in a dance frenzy. The fragrance expresses the passionate and romantic lifestyle of that time, when African culture was fused with the avant-garde of Paris. Click here to see the lineup at the pop-up.
Not only perfumes, but also body care items are well-developed.
It is a natural part of the process of making perfume, but the act of inhabiting one's own memories and senses in a fragrance, and the experience of feeling the senses of others, transcending time and race, are all quite precious. . Isn't this a very precious thing?
Since there are only a limited number of opportunities to see the brand in person in Japan, the pop-up is a rare chance to see it in person. The pop-up will be held until mid-July!
Text_Rei Kawahara
BYREDO BAL D'AFRIQUE POP-UP
Venue: Isetan Shinjuku Main Bldg. 3F = East Park/ Re-Style Gift
Location: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Period: until mid-July 2018
Hours: 10:30 - 20:00
Tel: 03-3352-111(, Large Representative )
EDSTRÖM OFFICE
Phone: 03-6427-5901
byredo.eu