NEWS

Translated By DeepL

Take a trip down memory lane with a fragrance. Fragrance brand BYREDO is currently holding a pop-up at Isetan Shinjuku.

Swedish fragrance brand established in 2006.BYREDOA pop-up store for the "Re-Style Gift" brand is currently being held at Isetan Shinjuku on the 3rd floor of the main building, East Park/Re-Style Gift.

The name of the fragrance that is the theme of this pop-up is "Bal Daphric." . It was inspired by an old diary of his father that the founder, Ben Gorham, saw. . The fragrance is imbued with African culture, art, and music, as well as memories of Paris in the late 1920s, when the city was in a dance frenzy. The fragrance expresses the passionate and romantic lifestyle of that time, when African culture was fused with the avant-garde of Paris. Click here to see the lineup at the pop-up.

Eau de Parfum 100ml ¥26,500+TAX
Eau de Parfum 50ml ¥16,500+TAX

Fragrance oil 7.5ml ¥9,500+TAX

Body wash 225ml ¥6,200+TAX

Not only perfumes, but also body care items are well-developed.

Body lotion 225ml ¥7,600+TAX

Body cream 200ml ¥9,100+TAX

Hand cream 30ml ¥5,000

Hair perfume 75ml ¥8,000+TAX

It is a natural part of the process of making perfume, but the act of inhabiting one's own memories and senses in a fragrance, and the experience of feeling the senses of others, transcending time and race, are all quite precious. . Isn't this a very precious thing?

Since there are only a limited number of opportunities to see the brand in person in Japan, the pop-up is a rare chance to see it in person. The pop-up will be held until mid-July!

Text_Rei Kawahara


BYREDO BAL D'AFRIQUE POP-UP
Venue: Isetan Shinjuku Main Bldg. 3F = East Park/ Re-Style Gift
Location: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Period: until mid-July 2018
Hours: 10:30 - 20:00
Tel: 03-3352-111(, Large Representative )

EDSTRÖM OFFICE
Phone: 03-6427-5901
byredo.eu

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