The brand has been pushing the boundaries of its own horizons with the grand concept of "all the fields where you wear clothes are outdoors.White MountaineeringFrom the fall/winter 2018 season, W.M.B.C. will launch a new label, W.M.B.C., which rethinks the outdoors and gear and offers items that have never been seen before.
The first season was aHelinoxThe new label will mainly feature items from "W.M.B.C. by Helinox," a collaboration with the "W.M.B.C. by Helinox" brand.
CHAIR ONE ¥20,000+TAX
TACTICAL SWIVEL CHAIR ¥23,000+TAX
TACTICAL TABLE ¥21,000+TAX
TACTICAL COT ¥55,000+TAX
The lineup includes the lightweight and compact "CHAIR ONE," the "SWIVEL CHAIR" that rotates 360 degrees, and a wide range of other items such as tents and tarps. All parts are black, and the graphical pattern mixing camouflage and dots gives a glimpse of the "White Mountaineering" style.
W.M.B.C. will also offer a variety of clothing and accessories, including caps made in collaboration with New Era and logo T-shirts with reflector prints.
TARP ¥50,000+TAX
TENT ¥105,000+TAX
LOGO T-SHIRT ¥6,825 inTAX
GORE-TEX BASEBALL CAP ¥12,600 inTAX
The "fusion of fashion and the outdoors" has been whispered about for a long time now, and the creations of "White Mountaineering," which has adopted the taste of the outdoors as the axis of its brand from the beginning, rather than riding on a transient boom, are still persuasive. White Mountaineering's creations are still very persuasive.
The flagship store in Daikanyama is currently selling the product in advance, and it will be available at stores nationwide from the end of June. Don't miss it!
Text_Rei Kawahara
White Mountaineering Daikanyama Store
Phone: 03-6416-5381
www.whitemountaineering.com/
