NEWS

Translated By DeepL

adidas campaign featuring Kiko Mizuhara and 5lack as models. A rethinking of that masterpiece.

What comes to mind when you think of sneakers as a permanent staple? Each one is a little different from the other, but everyone would agree.Adidas (brand name)Stan Smith and Superstar.

The two pairs, masterpieces of dissemination for future generations, will probably never go away. But they are so commonplace that they don't feel novel.

To help you reevaluate the appeal of the Stan Smith and Superstar, adidas has launched a campaign called "DISCOVER. The name of the campaign is DISCOVER, or "discovery.

This campaign is about discovering new perspectives, values, and possibilities. The models are Kiko Mizuhara, who has strong ties to fashion and culture, and rapper 5lack.

In this campaign, a variety of styles will be presented, from which people can discover their own unique style and range of styling. This is an attempt to further promote the appeal of both sneakers. A campaign movie starring the two is also currently being shown on the official adidas SNS account.

Special SiteThere are also some, but beware that you will want them just by looking at them.

Text_Keisuke Kimura


adidas Group Customer Service
Phone: 0570-033-033
shop.adidas.com

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