A casual wear brand from Kojima, Okayama PrefectureSet (SETTO)The photobook has been released.
The 40 pages of photographs and styling were created by Yuta Kaji, who has worked as a stylist for numerous magazines and advertisements. Recently, he has been active as a creative director and photographer, using his originality and planning skills that are exploding with originality. No matter what he does, it is always in the Kaji style, and he is a man after my own heart.
He was involved in the production of this booklet from the direction of the project, and all the shots were taken in Okayama Prefecture.
This may seem like a digression, but "Set" is a casual wear brand created in 2014 by Japan Blue, a textile manufacturer in Kojima, Okayama Prefecture, known for supplying materials to brands in Japan and abroad.
We consider the development of materials as part of design, and we propose products from the town on the Seto Inland Sea that are particular about threads, fabrics, colors, and shapes, based on the know-how we have acquired through the planning and sales of textiles.
The photobook "Rishiko" is a lyrical booklet that captures the expression of one woman from various angles. It is distributed free of charge at stores that carry the set.
Summer is about to come to an end, and we hope you enjoy the magazine's pages, which are filled with emo Japanese summers of swimming pools, blue skies, and the sea.
Text_Shinri Kobayashi
SETTO
http://www.setto.jp/
