FENDI.. is supported by discerning customers who are not satisfied with just fine quality. What makes the connoisseur's heart beat faster is a witty touch. The "Bag Bugs" collection, with its monster motifs, is a good example. Released a few years ago, it quickly became a celebrity icon.
Dice on the back of a horse , cheese at his feet. The transparent TPU body is painted by graphic artist Hay Reilly. Reilly is an artist known for his satirical graphic art and parody logos of luxury brands. Fendi's generosity in hiring such a man is irresistible, but it is Reilly's graphics that really show off his talent, and the eye is riveted to the design. The logo "FAITHFUL," which incorporates Fendi's iconic "FF logo" at the head, is also meaningful and moving.
The company's ability to adopt kitschy materials and design while at the same time converting them to luxury at the last possible moment is brilliant.
Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu
Fendi Japan
Phone: 03-3514-6187
www.fendi.com
