“G-Star RAWThe campaign, entitled "UNIFORM OF THE FREE," focuses on the distinctive styles and skills of talented people who celebrate their freedom to step outside the rules, break boundaries, and accomplish things in their own unique way. The campaign focuses on the distinctive styles and skills of these talented individuals who celebrate their freedom to step outside the rules, break out of boundaries, and achieve in their own unique ways.
From urban cowboys who ride around town on horseback, to hip-hop ballerinas, to women who ride off-road bikes at will, to urban climbers who bravely scale skyscrapers, G-Star Row's classic philosophy is to support a variety of confident, vibrant, and attractive individuals. The denim, essentially the workwear uniform of industrial workers, has been colorfully reimagined based on G-Star Row's classic philosophy.
The campaign director and filmmaker for this year'sDexter Navycommented as follows
"Some people show off their skills and what they have to offer in a way that is obvious at first glance, while others have unique and special skills even if it doesn't look like it at first glance. For me, this is the spirit of RAW and the driving force behind the entire UNIFORM OF THE FREE campaign this fall/winter."
Up-and-coming electronic producer group for the music in the campaign video,The BlazeThe lyrics and poetry performance featured Rhapsody, an American lyricist of spoken word poetry.
The use of these two designers in the movie reinforces the message of freedom and not giving in to anything. We invite you to pick up the items they are wearing at a store near you.
Text_Jun Nakada
G-Star International
Phone: 03-6890-5620
www.g-star.com
