NEWS

Translated By DeepL

Series "Aspiring Masterpieces" No.64 Prada's new logo is not a simple matter.

Perhaps as a reaction to normcore, items featuring the logo are now in full bloom.

that isPRADA. is no exception. Featuring a triangle logo plate and black nylon, Prada has created a new logo.

The sporty, nostalgic look of the Prada logo was designed by the architectural firm OMA, led by Rem Koolhaas, a close friend of Prada. The logo was designed by the architectural firm OMA, led by Rem Koolhaas, a close friend of " Prada. Koolhaas just completed "Torre," an art complex that he spearheaded and completed for the Fondazione Prada a short time ago. He is known as one of the sharpest minds in the industry, and the new logo shows the kind of intrigue that only a man of his stature can bring to the table. The logo has an impact that eclipses the main character, but the soft colors of the logo are strangely harmonious with the overall design.

There is also the combination of the old and new logo with the triangle plate, which is exactly what fashion is all about: excitement.



Technical Fabric Shoulder Bag ¥109,000+tax (estimate)


Saffiano leather Multi Case ¥60,000+tax (preliminary price)


Saffiano Leather Badge Holder ¥27,000+tax (estimate)



Saffiano Leather Wallet ¥58,000+tax (preliminary price)

Fabric Belt ¥44,000+TAX (preliminary price)

Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu


Prada Client Services
Phone: 0120-45-1913
www.prada.com

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