SOUVENIR HUNTER evapod ¥120,000+TAX , SOUVENIR HUNTER S/L evapod ¥100,000+TAX
These days, technical active wear is being released one after another, with careful consideration given to materials and tailoring. Among them areTEÄTORAThe items created by the "K" brand are gems that are highly favored by highly-sensitive adults. In February of this year, the brand opened its first flagship store in Sendagaya, Tokyo, and its momentum is only growing.
. And now, we are pleased to announce our new "EVAPOD" series of ultra-lightweight urban down outerwear, which we have labeled "overwhelmingly stress-free.
The EVAPOD series is positioned as Theatra's lightest outerwear. While other major makers release close to a hundred items each season, this brand has a unique approach, competing with only a few items, and offers only two models, a long and a short one.
. Both have a built-in zipper pocket inside the waist pocket. Local currency, cards, smartphones, etc. can be directly accessed without leaving your hands in the pockets. A passport can also fit in this pocket, so it can be used as a security pocket. In addition, four large zipper pockets are built into the left and right fronts. These pockets can be used for passports, tickets, local currency, cards, smart phones, and even a chief or a small shopping item. As for the long bag, there is a large pocket at the waist that can be used to carry a tablet or other items that do not fit in a standard pocket when you need to be on the go without your hands for a moment or when you need to carry something that does not fit in a standard pocket.
Below is the story of the birth of the EVAPOD series as told by the designer, Daisuke Kamide. Please check it out as well.
TEÄTORA is business wear, so to be honest, we don't need a hood, but we have a coat called SOUVENIR HUNTER , which is a rare coat with a hood in TEÄTORA.
This is an outerwear for off-season use, which is rare in our house, and was developed for urban mobility, because even though we go on business trips, we also do some sightseeing.
To be honest, we basically avoided developing products associated with outdoor manufacturers, such as down, fleece, and rainwear. However, when it comes to the urban mobility of sightseeing, we can develop down wear that is unique to our company! . So we began development about two years ago.
The concept is "overwhelmingly stress-free" and the back concept is "downwear that can't go to the snowy mountains".
This may sound alarming, but downwear intended for use in polar regions is designed to be life-threatening, so it is made on the premise that it will not get wet and will keep heat in. This is a natural function of the extreme cold environment that could kill you.
However, when you bring this to urban travel, the outerwear that is supposed to protect your life turns into a stressful outerwear. It is hot, stuffy, constricting, stiff, bulky, and, if anything, heavy despite being down.
There is a clear cause for this. . is that the roads of urban travel in winter are full of heaters. Trains are hot, train stations are hot, cabs are hot, restaurants are hot, stores are hot, everywhere is hot. It is like walking through the tropics in snow gear, so to speak.
So, TEÄTORA's goal was to create an overwhelmingly stress-free product for urban mobility. . It is a down wear that can't go to the snowy mountains.
Even though it is down wear for urban travel, the cuffs and hem are wide open, based on the idea that heat should always be released. While keeping the wearer moderately warm, the cold outside air is actively drawn in.
Next, by eliminating all specifications related to water repellency and waterproofing, which cause weight, stiffness, and stuffiness, we obtained an overwhelming lightness, softness, and breathability.
The lightness is especially overwhelming, weighing approximately 750 grams for the long version and 600 grams for the short version, making it a menacing lightweight. This is an overwhelmingly stress-free down wear that dares to let heat escape, and is so light, soft, bulky, and non-restrictive that you may forget that you are even wearing it.
They do not repel water and take in cold air, so they cannot be used on snow-covered mountains, but they can be used for sightseeing and urban transportation, and you can experience the "overwhelming stress-free" feeling.
. will go on sale on Saturday, October 20.
Text_Jun Nakada
TEÄTORA
https://teatora.jp
