NEWS

Translated By DeepL

A sense of luxury with a nature motif. Newcomer of sneakers pops up at Isetan Shinjuku Men's Building.

Murakumo Black/White ¥24,000+TAX

Just keeping up with the major brand sneakers can be mind-boggling in volume and speed. Sometimes, it helps to look to emerging forces.

For example, a footwear brand () will hold a pop-up at Isetan Shinjuku Men's Building starting on October 17 (Wed.).Flower MOUNTAINWhat do you think?

Since its birth in 2015, this brand has been mainly sold in select stores in the United States, Europe, and Asia. The brand was launched by Keisuke Ota and Chao Yang, two shoe designers who are active in a wide range of fields around the world. The starting point of their creations is the water flowing inside of them, a hint of wind blowing through them, and design motifs and minds extracted from nature. The organic forms created from their unique themes found in the cycles of the natural world continue to grow and spread throughout the world, including the United States, Europe, and Asia.

Kotetsu White ¥22,000+TAX

Yamano Orange ¥21,000+TAX

Mustard walnut Animals ¥22,000+TAX

Mohican Brown ¥21,000+TAX

Starting with this event, the brand will begin full-scale sales in Japan. During the event, a large number of handmade and original products will be displayed in the space where the brand's world view will be greatly expressed. To commemorate the pop-up store, a special limited edition of shoes, specially ordered for Isetan Shinjuku, will be on sale.

Isetan Shinjuku special order "MOHICAN" ¥23,000+TAX
A pair of wild, long-furred horsehide leathers in all black for a luxurious feel.

This is a rare opportunity to directly experience their world view and products. We hope you will visit the exhibition with your own aesthetic sense to see how the products will be accepted by people in Japan in the future.

Text_Shinri Kobayashi


Flower MOUNTAIN POP-UP STORE
Location: Isetan Shinjuku Men's Building B1F=Men's Shoes
Dates: October 17 (Wed) - October 30 (Tue)
Contact: 03-3352-111(, Grand Representative )
www.flower-mountain.co.jp

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