NEWS

Translated By DeepL

Zoff, by Masashi Watanabe of Bedouin, is a fusion of vintage and the latest technology.

This year'sZoffThe theme of the new series is "pursuit of fashion," and the company has been creating a lot of excitement in the market with its various ideas. The new series, the culmination of this theme, is now on sale.

The series, named Visual Comuunication, or VC for short, is designed for people today who are staring at their PCs and smartphones. Taking the classic archives of Europe and the U.S. as its source material, the series combines the latest technology. Lightweight, stable, and comfortable.


. contemporary and classic. In addition, you will feel the playfulness that is built upon the basics. And that's no wonder, because this VC series is aBEDWIN & THE BRAKERSThe reason for this is that it is under the supervision of Mr. Masashi Watanabe, the president of Bedouin, Inc. . This is why you can feel the aroma of the 90's street, which is typical of the Bedouin brand.

Masashi Watanabe, Director, Zoff VC Series

Here is Mr. Watanabe's comment .

As the saying goes, "Seeing is believing," and we live our lives relying on our sense of sight, especially in recent years when we have more and more opportunities to use our sense of sight. . With this in mind, we have incorporated design, fashion, and story into our products this time around. We hope that our products will support all people who use their sense of sight in their daily activities."

The product will go on sale Friday, November 16, and will be sold at Zoff stores nationwide, excluding outlets.

The price of less than 10,000 yen including the lens is also attractive.

Text_Keisuke Kimura


Zoff
www.zoff.co.jp

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