debuted in the fall/winter 2017 season.HERON PRESTON.The following season, the brand announced a collaboration with Off-White c/o Virgil Abloh™. The following season, the brand announced a collaboration with "Off-White c/o Virgil Abloh™" and became a brand that has caught the attention of fashion lovers around the world. As Kanye West's creative consultant, Off-White is known for its exquisite use of graphics and colors.
Introduced this time is a collaboration between "Heron Preston" and "Carhartt WIP. A total of 18 items will be on sale, including T-shirts, long sleeve T-shirts, work jackets, and vests. Each item has been washed and painted to bring out Carhartt's workwear appeal. The work jackets and vests also feature orange trim, Heron Preston's signature color.
JACKET ¥102,000+TAX each
VEST ¥86,000+TAX
Long Sleeve T-SHIRT ¥35,000+TAX
T-SHIRT ¥33,000+TAX
PANTS ¥77,000+TAX each
BEANIE ¥27,000+TAX
FANNY PACK ¥79,000+TAX
Carhartt WIP" has always been one of the brands that designer Heron has a deep attachment to. When he first started making clothes, he customized clothes from this brand and sold them online. Heron says, "I became a fan of Carhartt when I moved to NYC in 2004. As a fan of industrial culture and American workwear, I adore this brand, and I think it has unwaveringly maintained its position as the best in the industry for over 20 years," he said.
For this campaign visual, art handlers who are involved in setting up and carrying in works of art were used as models. The photographs, which have a somewhat realistic feel to them, are said to be taken of them actually at work.
The collaboration items will go on sale at the pop-up store that will open on Saturday, December 15. The items will then be available at the Heron Preston online store from Monday, December 17, and at four other stores in Japan: CHERRY, GR8, NUBIAN, and REVOLUTION.
The pop-up store will also offer a workshop by New York artists Chen Chen & Kai Williams on the day of the opening. Please take this opportunity to get your hands on items that are filled with Heron's thoughts.
Text_Ryo Muramatsu
HERON PRESTON x CARHARTT WIP TOKYO POPUP STORE
Dates: Dec. 15, ( Sat. ) - Mon. 17
Open: 12:00 - 20:00
Address: T-PLACE B1F, 5-5-25 Minami-Aoyama, Minato-ku, Tokyo
Phone: 03-6231-2970
www.heronpreston.com
