NEWS

Translated By DeepL

From crush to peace of mind! Wism and Doublet's Christmas gift is pager-themed.

The golden duo of "WISM" and "doublet", which continues to destroy and expand the common sense and the concept of coolness in fashion.

The pop-up displays that the two companies have teamed up on are full of tricks that will make anyone smile and say, "I'm so happy! I'm happy! I love it!" It's a wonderful project that will make everyone smile and say "I'm so happy!

Each time, the theme is something everyday and familiar, and this time it is the pager that took the world by storm in the 1990s. It seems like it was only a few years ago that it was at its height as a communication tool, but at the time, high school students were all crazy about that little box.

Ryu Horike, director of "Wism," recalls.

When I was in high school, girls would line up at the pay phone in front of the staff room to end recess. It was such a revolutionary item. Just last week it was announced that the pager service was being discontinued, but these days it's used as a tool for disasters, for safety confirmation, and as a doctor's call tool that doesn't echo medical equipment."

In other words, in the past, a crush for the young. Now it is reassurance to those who worry. The concept is to be a brand and a shop that continues to deliver something to someone, unchanged through the passage of time. The concept of the new store is to become such a brand and store.

And here is the resulting item!

¥13,000+TAX

The logo is a pop parody of the logos of telecommunications companies that everyone was probably using at the time, with a spirit of humor that only Dovelet could pull off.

The silhouette is also based on the "3D" theme of the "Doublet" 19SS, which incorporates a 3D-cut silhouette.

In addition, the LCD on the chest glows when it gets dark.

It is available in a total of five colors.

As usual, the item has been thoroughly crafted and is sure to delight anyone who sees it.

In addition, during the pop-up period, a cell phone store titled "Telecom Shop INO( INO) WISM Store? will appear in the store. The commitment to the project is endless.

Finally, please watch this video.

somewherethis way (direction close to the speaker or towards the speaker)The sentimental finish is reminiscent of It's very sentimental.

Text_Ryo Komuta


WISM Shibuya
Phone: 03-6418-5034

WISM Horie Store
Phone: 06-4390-4050

WISM Shinjuku Store
Phone: 03-5361-7760

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