The store is located on Fire Street in Shibuya, one street down.Milok. reopened in September of this year under a new name, GOODLOOSER.
How and what are the intentions behind the renewal of "Miroku" six years after its opening, as the shop has been quietly making its way through the turbulent Shibuya district with the trend on its side? Along with an introduction to the new store, we also talked a little with the representative, Mr. Yu Furuguchi.
The biggest point of the renewal is that the new store is one of Japan's best-known shoe brands.MakersThe brand's patterns are made with the utmost care and skill.Copano 86and also the name of the flagship store.Milok." This means that the store has become a gathering place for three brands. In other words, brands that do not have their own flagship stores are sharing the "Miroku" and creating a store.
We are aiming to create a store that will be a hub of information for each brand, and we are allowing customers to freely use the store to place their full lineup of items," says Furuguchi. We want to shift from being a store that transmits goods to a store that transmits goods, people, and brands," says Furuguchi.
In other words, the brand "Miroc" was the owner of the company, and now "all brands are owned by the company.
Incidentally, although it functions as a flagship store for the three brands, it also carries items from other brands and is a great place to shop for eyewear.YUICHI TOYAMA[Claire], [Claire].Nice glasses MICHIOThe lineup includes brands that are popular with professionals, such as "DONTSUKI" and "DONTSUKI," which began full-fledged season in the fall/winter 2018 season. This selection shows the sensitivity of the store. Semi-regular sales of vintage watches are also held.
The restaurant has been well supported by people in the industry since its days as "Mirrock. The restaurant has been highly regarded for its stance of not forcing itself to follow trends, and its approach will remain unchanged in the future.
I have taken over the baton for the next 30 years , as the second founding phase of the company. Mr. Furuguchi's words are quite witty. He will also join the design team of the brand "Milock" from next year's fall/winter season.
Since we were in the mood, we asked Ms. Furuguchi for her recommendations for three major brands! First, let's start with "Miroku," the core of the store.
This jacket is inspired by a windshield that catches the wind, and is characterized by its lapels that switch between different colors. It is a key item for this season that embodies the concept of "breaking with traditional" without losing sight of the "Mirock" axis.
From "Copano 86," a brand by skilled pattern maker Shoji Yasujima, a motorcycle jacket, also known as the prototype of the trench coat. It is an interesting trend that customers in their 20s are buying these jackets.
The third brand is Makers . I think they are the most comfortable shoes in the history of cordovan. They have a monk strap, but you can enjoy them as if they were slip-ons. The toe part is a single piece of leather, so the way it wrinkles is beautiful.
The words emitted from Mr. Furuguchi's mouth were persuasive, and while he described items in a casual manner, one could not help but feel his love for his products and his store.
Good Rouser" is a store worth going all the way to the eye. Why not take some time away from the hustle and bustle of Shibuya , and go there to relax and enjoy the depth of the clothes.
Text_Rei Kawahara
GOODLOSER
Address: 1-3-11 Jinnan, Shibuya-ku, Tokyo
Phone: 03-6455-1440
Hours: 13:00 - 20:00
www.milokwebonline.com
