The weather has been cold day after day, and the best thing to do is to soak in a hot tub. The warmer the water, the better you will be able to fall asleep.
Now, one of the most representative cultures of Japan is the public bathhouse. The old-fashioned lockers, bottles of milk, large baths, Mt. Fuji... In a good way, sentou culture seems to have been left behind in the modern age, but that's where we turned our attention to.BEAMS Japan." And now, we are pleased to announce that the well-known blue and red boxes, "Kyoshinsha Milk SoapThe event, titled "Sento no susume," will be held in collaboration with the "Sento no susume . . The event will be held in collaboration with the "Sento no susume" (The Recommendation of Public Baths).
There are four main contents. First, "BEAMS Japan" and "Milk Soap," a commercial facility in Osaka, the birthplace of "Milk Soap," will be exhibited.HEP FIVEThe pop-up store will take place at .
Wash Towel ¥700+TAX
T-shirt each ¥3,500+TAX
Foldable bathtub ¥1,700+TAX
Milk soap, orange box ¥370+TAX
There are a variety of attractive goods created for the event, but one of the most noteworthy is an orange box of "milk soap". It is neither red nor blue. It is orange. It is the color of "BEAMS," as it should be. In addition, there are T-shirts, caps, towels, and other items for use in public bathhouses with illustrations by illustrator Osamu Nagaba.
Next is a stamp rally held at all 550 sento (public bathhouses) in Tokyo. Collect the stamps of each sento on the base paper distributed at BEAMS JAPAN and the sento and bring them to BEAMS JAPAN, and you will be entered into a drawing to win an original "Sento no Susume. You will be entered into a drawing to win an original "Sento no susume" item.
The third is a public bathhouse in Ueno, Tokyo, calledhot water just poured into a bath that no one has entered yet." Jack. For a limited time, a photo spot will appear at the entrance of the bathhouse, and Mizuki Tanaka, a bathhouse painter, will create a mural based on an illustration drawn by Nagba. Also, on Saturdays, Sundays, and holidays during the period, visitors will be able to soak in a bathtub that uses bath salts with colors and fragrances inspired by the red box of "Milk Stone Ban.
. The final part of the event was a talk show featuring sentou enthusiasts. Participants were Sanjiro Minato, owner of "Sauna Umeyu" and a sento activist, Stephanie Coloin, a sento journalist, and Shuji Suzuki, a buyer from "BEAMS Japan". Takahiro Shibata, known as an unrivaled bathhouse and sauna enthusiast and certified sauna and spa health advisor by the Ministry of Health, Labor and Welfare, will serve as MC.
I'm already feeling like I'm going to get carried away with all the excitement.
Although the sauna and sento boom is in the midst of a resurgence, there is still a lot more to come. We hope you will join us, not so much to preserve this culture for the next generation, but rather to enjoy it for yourself!
Text_Keisuke Kimura
Sento no susume. Pop-up store at BEAMS JAPAN
Dates: January 18 (Fri.) - February 19 (Tue.) *Pre-opening on January 16 (Wed.) and 17 (Thu.)
Location: BEAMS JAPAN 1st floor
Address: 3-32-6 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-5368-7300
Sento no susume. Stamp rally
Dates: January 18 (Friday) - March 31 (Sunday)
Prize redemption period: January 18 (Fri.) - March 31 (Sun.)
Target stores: BEAMS Japan, bathhouses that are members of the Tokyo Bathhouse Association
Sento Event in Kotobukyu
Dates: January 18 (Fri.) - February 20 (Wed.) *Original bath salts will be used until February 17 (Sun.)
Location: Kotobuki Hot Spring
Address: 5-4-17 Higashi-Ueno, Taito-ku, Tokyo
Phone: 03-3844-8866
Recommendations for Public Baths ." Talk Show
Dates: January 17 (Thursday)
Time; 19:00 - 20:00 (doors open at 18:30) *First 50 people to arrive
Location: Kotobuki Hot Spring
Address: 5-4-17 Higashi-Ueno, Taito-ku, Tokyo
Phone: 03-3844-8866
