3% - The release of the Spring/Summer 2019 collection had the unusual twist of explaining its keywords in dictionary style, but the word that was explained first and foremost was 3%, which Men's Artistic Director Virgil Abloh described as "a strict percentage with a twist. Virgil Abloh, Men's Artistic Director, described it as "the exact percentage of a twist.
Virgil is.LOUIS VUITTONThis "3% rule" was also applied to the design of the bag, the main focus of the project. However, when the bag was finished, the "twist" was many times more effective.
A clutch in Monogram canvas, a shoulder bag, or a leather backpack. The classic materials and models are adorned with kitschy chains, dots, and logos. Although Virgil may have added less than one percent of the actual materials, the restrained use of these materials makes their presence stand out.
A fine tailored suit with a pair of sneakers. This is a unique collection that expresses such street style with a single bag.
POCHETTE A4 MONOGRAM MACASSAR ¥107,000+TAX
UTILITY SIDE BAG MONOGRAM MACASSAR ¥211,000+TAX
CHRISTPHER GM CUIR VVN ¥520,000+TAX
Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu
Louis Vuitton Men's SS19 Pop-Up Store
Period: ~January 31 (Thursday)
Hours: 11:00-19:00
Address: 6-35-6 Jingumae, Shibuya-ku, Tokyo
*The duration of the event is subject to change depending on product availability.
Louis Vuitton Client Services
Phone: 0120-00-1854
www.louisvuitton.com
