Fashion items based on social issues from around the world. For example, a message T, for example, can be seen by consumers as a more attractive item by adding another layer of significance to the creation.
Swedish watch brandTRIWAThe watch will go on sale at TRIWA SHOP Omotesando and TRIWA POP UP STORE Ginza on January 25 (Fri.) and at various retailers on February 8 (Fri.). The social issue to be linked is about "illegal firearms.
The metal, " which is made by melting down illegal firearms and removing impurities.Humaniumis the newest product from , where "Humanium" is used. Humanium is a metal created to prevent the evils spread by the millions of illegal firearms in the world, and in 2017 it won an award at the Cannes Lions International Festival of Creativity, which recognizes excellence in advertising and PR activities worldwide.
Toriwa planned this collaboration with the hope of making a small contribution to world peace through the use of "Humanium". A portion of the proceeds from the sale of the products will be donated to support the reconstruction of areas torn apart by conflict and to assist victims injured by weapons.
The "Humanium" is used on the case, with the logo engraved on the side. The dial has a dark gray hairline finish, and the design is accented by a red second hand that shows a strong commitment to firearms. The back of the case is engraved with a different serial number for each piece. The canvas strap is also environmentally friendly, made from recycled plastic bottles.
Two models, 34mm and 39mm, will be released, and a limited edition model with a white dial will also be available at directly-managed stores. A limited number of 10 pieces of each size will be released.
This new product from Toriwa is a meaningful product that contributes to society and has an impeccable design. The price range is within easy reach, so it is worth a look if you are looking for a wristwatch.
Text_Rei Kawahara
TRIWA
www.triwa.com/jp/
Directly-managed store limited model
Release date: January 25 (Friday)
TRIWA SHOP Omotesando
TRIWA POP UP STORE Ginza
Release date: Friday, February 8
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