Alcon is a brand that you should not miss if you don't know about it now. Take a look at the first season from the newest of the new. | news

Readers who are carefully tracing trends might be a little remiss if they don't know about this brand. [Joon], an up-and-comingARCHONThe first collection of the "The Renaissance" has just been launched.

The concept is set out as follows

Our designs are the result of free thinking and play.
Luxury & Functional" is the concept, and when you wear it, you feel uplifted,
. We aim to create designs that surprise and update people's daily lives.

Alcon has declared that it will create clothes based on instinctive elements such as "freedom" and "fun," rather than a bizarre concept. As the word "exuberance" suggests, the finished product reaffirms the enjoyment of fashion.

The first season, the Spring/Summer 19 collection, will feature many items with a strong focus on luxury and functionality. The collection is characterized by the use of luxurious accessories that are not normally linked to clothing, and patterns that are sporty but still elegant, all of which are made of high quality fabrics.

The centerpiece of the collection will be items featuring photographs by ALEXANDER BORTZ, a leading LA photographer who has shot for famous brands such as Gucci and Prada, as well as artists such as A$AP ROCKY.