The other day, at the Grand Hyatt Tokyo in Roppongi, a "Tokyo VerdyVerdi held a presentation of its new organization in 2019, which marks the 50th anniversary of the club's founding. We went to the event to learn more about the new Verdi team.
Tokyo Verdy has been a major force on the Japanese soccer scene since its predecessor, Yomiuri Soccer Club, was founded in 1992, winning the J-League championship in its inaugural season and providing a charismatic and fascinating soccer experience for many. However, since their relegation to J2 in 2008, they have yet to return to the J1 stage. . It is one of the few teams that have experienced both glory and setbacks among the traditional clubs.
Tokyo Verdy New Organization for 2019 Season
The announcement of the new coach, Garry John White, and the new players were made, but what "HOUYHNHNM's" focused on was the 50th anniversary of the club, "changing its direction from a soccer club to a general sports club, and also changing its business model to a general entertainment company. " point. . that it will go beyond the realm of soccer.
The biggest surprise was the appointment of designer Neville Brodie, who was invited to renew the logo and emblem. Mr. Neville is a living legend, having designed "The Face" magazine and numerous record jackets, as well as serving as dean of the art department at the Royal College of Art (U.K.).
Mr. Neville Brody
Following the trend of soccer clubs overseas, we started to develop a new logo in addition to revamping the emblem. A new logo was born, retaining the symbol of the ancestral bird, but in the image colors of green and gold.
As if to declare its intention to evolve as a comprehensive sports club, the lineup on stage included athletes from Verdi's 16 different sports teams. Of course, "Tokyo Verdy" has a strong image of soccer, but in fact it has so many teams...! Among the major sports such as baseball, volleyball, and handball, there are also e-sports players with game controllers. Verdi is not only a soccer club, and this was emphasized once again.
With the Tokyo Olympics coming up the following year, it will be interesting to see what the team with the word "Tokyo" in its name will do, and expectations for a promotion to J1 have risen dramatically. We can't take our eyes off the future of "Verdi," which is more than just soccer.
Text_Rei Kawahara
Tokyo Verdy
www.verdy.co.jp
