[Joon], an appliance manufacturer known for its sophisticated designs.BALMUDAThe brand is synonymous with good design and is known for its lineup of items that enrich people's lives. As you know, the "BALMUDA The Toaster," synonymous with the brand and winner of the Good Design Award, is often lined up in the households of fashionable people as an item that enriches their lives.
BALMUDA's next product was an air purifier bearing the name "The Pure.
BALMUDA The Pure, the successor to the AirEngine air purifier released in 2013, features rectifying blades that apply technology used in aircraft jet engines to achieve a large airflow rate that reaches the ceiling. It circulates air throughout the room in a large capacity and quietly to clean the air in every corner of the room.
The major point of this air purifier is that the air intake and air flow paths light up. The brightness changes according to the intensity of the air purification. This means that you can clearly see that it is working. It works beautifully in terms of design.
With a footprint roughly equivalent to that of an A4-size sheet of paper, it has a beautiful chassis that does not disrupt the overall coordination of the room, as well as reliable cleaning power.
BALMUDA Online StoreThe product is now available for pre-order at BALMUDA The Kitchen Matsuya Ginza, major electronics retailers, department stores, and interior design stores. The product will go on sale on Thursday, March 14.
Text_Rei Kawahara