“O'Rally.” and “New BalanceThe brand is well-known for its belief in a more essential design, without the use of decoration. It is well known that both brands believe in more essential design, and not in decoration.
Following the debut collection for Fall 2018, "tokyo design studio new balanceThe release of the second capsule collection of the "AURALEE" brand will be accompanied by the first-ever collaboration with AURALEE. The capsule collection will consist of footwear and apparel.
Auralee is a brand that needs no introduction today, sublimating carefully selected raw materials and Japan's finest production to create high quality, sophisticated clothing. The products that "revolutionize" the enchanting design details and the functionality and quality that New Balance has cultivated over 112 years of tradition are sure to attract attention from around the world.
The date and location of the sale will be the same day as the "Tokyo Design Studio New Balance" capsule collection, starting on March 9 (Sat) at a limited number of stores.
Product Name:R_C2(REVEAL CONCEPT 2), Color:ARL(Beige), Size:D/23.0~29.0,30.0cm, Price:¥28,000+TAX
The latest collaborative footwear model is named "R_C2". The unique coloring, which gradually changes from the surface to deeper nuances of darker colors, is a gentle and elegant coloring unique to "Oralee," and expresses the changing colors of the soil that appear as one digs through the earth. The deep relationship between natural materials and the brand is the source of inspiration.
Knitwear is the essence of "Auralee," which also focuses on production.
Ordinary knitwear is made by knitting the front, back, and sleeves separately and sewing them together. Whole garment knitwear, on the other hand, is knitted three-dimensionally, directly from the knitting machine. This eliminates the need for post-processes such as cutting and sewing, reducing labor and time, and also allows for the creation of completely new types of knitwear, such as three-dimensional molding that requires advanced sewing skills, or complex items that cannot be sewn.
Since there are no seams to impede body movement, it is ideal for the production of functional clothing and wearable smart garments, not only for fashion, but also for the sports and medical fields. The lack of seams also makes the garment so comfortable that it is called "second skin. Furthermore, since only one garment's worth of yarn is used, the garment is lightweight and environmentally friendly due to its low waste. In this collaboration, the technical capabilities of SHIMA SEIKI, the developer of WHOLEGARMENT, have been combined with the design details of "Oralee" and the philosophy of "Tokyo Design Studio New Balance," "Sports Craft," to create a completely new type of garment. This collaboration has resulted in a completely new lifestyle wear that combines the design details of Auralee with the philosophy of "Sports Craft," one of the philosophies of Tokyo Design Studio New Balance.
Product name: WHOLEGARMENT knit crew neck vest, colors: BK (Black)/TMG (Green)/DRW (Brown), sizes: S/M/L, price: ¥25,000 + tax
Product name: WHOLEGARMENT knit crew neck long sleeve, color: BK (Black)/TMG (Green)/DRW (Brown), size: S/M/L, price: ¥27,000 + tax
The relaxed, oversized fit of this unisex top has a gentle, rounded silhouette using traditional folkloric knit techniques, offering a styling that can be freely layered together with other knit tops. In addition, the jersey-knit structure of cotton material blended with functional yarn that excels in water absorption and quick-drying properties provides a dry-touch comfort that is ideal for the spring and summer seasons. Furthermore, a line made of special reflective yarn is knitted into the back of the garment to improve nighttime visibility, a design technique unique to the garment.
Product name: WHOLEGARMENT knit pants, color: BK (Black)/TMG (Green)/DRW (Brown), size: S/M/L, price: ¥29,000+TAX
Product name: WHOLEGARMENT knit shorts, colors: BK (Black)/TMG (Green)/DRW (Brown), sizes: S/M/L, price: ¥26,000 + tax
The bottoms, in the elegant coloring typical of Auralee, are available in two relaxed silhouettes, full-length and shorts, both of which go well with sneakers. Like the tops, they are made of fabric with excellent water-absorbing and quick-drying properties. The same goes for the reflective effect on the back.
As good as its name value is, this high quality product is packed with philosophy and various functions, and is sure to sell out. Prepare your mind and body, and throw yourself into the battle.
Text_Shinri Kobayashi
Auralee × Tokyo Design Studio New Balance
Contact: New Balance Japan Customer Service Center
Phone: 0120-85-0997
Sold at: AURALEE, Dover Street Market GINZA, UNITED ARROWS & SONS Online Store, UNITED ARROWS Roppongi Hills Store, BEAMS HARAJUKU, MITA Sneakers (*shoes only), New Balance Roppongi, New Balance Official on-run store
